My advice would be to keep an eye on their advertising. The core licence they have is for Freeview only. If they want to join satellite or cable this requires additional licences. Some have chosen to go that route, some have not, or have delayed until they become more established.
Cable customer since 1993. Services: FH TV, Sky Sports & Movies (2xV+), Talk Unlim Telco, VIVID 100, Virgin PAYG Mobile