Discussion on this has been going on for some time. Virgin has added some new channels recently (Spike, Movie Mix & Movies4Men). They have also put prices up shortly afterward.
PS. If you still have your Sky box you will find Talking Pictures will still work without your Sky subscription, as the channel is Free-to-Air & nothing to do with Sky's pay platform.
Cable customer since 1993. Services: FH TV, Sky Sports & Movies (2xV+), Talk Unlim Telco, VIVID 100, Virgin PAYG Mobile