With Sky On Demand you normally get an advert or two before the programme starts, which I understand as it's part of the channel. However, I don't understand why adverts play before Sky Movies on Demand. I pay £27 a month for Sky Movies, I don't think it's appropriate to slap adverts before the film. It's like subscribing to Netflix and then having a minute of ads placed at the start. Is there a way to get rid of this?