Why are virgin charging full price for the haye fight when they don't offer HD... what's worst... they don't tell you they don't offer HD until you've paid for it and you're wasting time trying to find the hd channel!!
If you want an actual answer , its because the content provider (SKY) only lets them have it in SD. So its better in VM's book to offer access, even if its SD than not. As for why you are not informed ahead of purchase, no idea