hi probably heard this question before ,but i have a windows mobile on contract and cannot seem to get any of the virgin apps on it ,will windows phone not support virgin apps and if not what are virgin doing about it as i still have about 18 months left on contract for a mobile that virgin have sold me that i cannot use their apps on ,any advice would be much appreciated ,thank you
The Windows marketshare is a very small % of total users, granted.
But, if we think about a % as REAL PAYING CUSTOMERS for a moment you probably realise that Virgin Media have several hundred thousand customers that use a Windows Mobile.
Additionally, if VM go down the UWP (Universal Windows Platform) route the one app would work on any Windows 10 device including PC's and tablets which would probably include millions of VM's customers.
Actually, several hundred thou was a bit optimistic of me... I guess you are much closer.
Simple maths... VM have around 5m subscribers for different services, give or take (in 2015 4.79m broadband and Liberty Media have around 24m subscribers).
If you imagine say 2% of the 5,000,000 are WP users that's 100,000. You could argue that most households have more than one phone user so that would go up. You could also argue about demographics of older / younger users / subscribers etc. but I don't have that info.
But, a WP userbase of 100,000 is still a lot of people. A decent commercial app can cost £20,000 - £100,000 to fully develop, less if ported. So that's £1 per person for mobile alone.
If its a UWP then it works out pennies as most of the 5m subscribers have a PC, Windows Tablet or both,..