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They should have told you that it can take up to 24 hours for Sky premium content to sync with your account, although it is often much sooner than that.
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Thanks for your post and welcome to the forums
As mentioned by Crockret, it can take up to 24 hours for the TV Anywhere side of things to update and allow you access to the Sky Premium content.
As it's now been over 24 hours, try again and let me know how things go
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