It is not just you. My ping times have been over 500ms for many games, even web browsing is being obviously impacted. This has been going on for a few days now but the Virgin problem checker claims there are no known issues...
Thanks for posting and a warm welcome to the community.
Sorry to read that you are experiencing high pings whilst playing online games.
I've managed to locate your account and there is a high peak time traffic fault in your area. Our networks team are investigating the problem and are improving bandwidth and performance to help with this issue. The reference number is F004775179 and with a review date of 11th January 2017.
Do you notice this issue at just peak hours or can it be any time of the day?