Virgin Media have teamed up with the Defence Discount Service to provide some special offers. I am a Defence Discount Service member and a Virgin Media customer, but guess what? I'm not eligible to claim any of the offers because I am already an existing customer of Virgin Media!!! I am getting more than a little tired of being over looked in favour of non/new Virgin Media customers.....here's and idea, how about Virgin Media start to treat existing customers as well as they do non/new customers, would that be too much to ask?
I'm getting really tired of paying for lagging internet and unavailable TV channels whilst being overlooked.....maybe missing a payment or two would attract some attention!!
Why pick on VM for this? Nearly every company does the same thing, its called business. They want new people to sign up to expand their customer base. If you want a better deal, put some effort in and speak to them, some people out there get better deals when they are prepared to do something proactive about it.
If you ask me, at least VM are offering this at all for our Defence Services.
I appreciate the nature of business and the need to grow a customer base, but disregarding the current customer base is a good way to lower the customer base. I also appreciate that other companies do this kind of thing, and although I have not chosen to '...pick on VM...' I have chosen to highlight this issue on this forum because a) it is a Virgin Media forum and b) Virgin Media employees/representatives monitor these forums and contribute to discussions.
Businesses as a whole keep making this mistake. They focus so much on getting new customers that they forget about their existing ones. In the short term it appears to work, but long term it doesn't.
The problem business have made for themselves is that we now EXPECT a deep discount for signing up, and as we have grown savvy, we realise that we should treat loyalty as a vice, not a virtue, and the best deals are to be had by customers that hop from provider to provider on a regular basis. This means that in the long term businesses are steadily losing control as those who don't swap providers are criticised for being so lazy that they are prepared to waste money on being loyal.
Now that VM have lost their monopoly on fibre broadband, it's now possible to play this game with ISPs as well as the energy companies, banks, and credit cards.
Once you decide to leave VM and phone in with your 30 days notice, you may be surprised at what suddenly becomes available to an existing customer ;-)